4 Trade Tech Newsletter
Articles and newsletter
Analyses on funding, university deep techs and open innovation — what we learn structuring projects between science and market.
Five steps to win the AI race
Gartner five steps to win the AI race, translated for deep techs and companies, with data from McKinsey 2026.
When companies would rather build than buy: AI in software development
32% of companies have dropped a software purchase to build it with AI, McKinsey reports. What changes for those who sell technology.
Computer vision and synthetic data: generative AI reaches the shop floor
Computer vision and synthetic data bring generative AI to the factory. In Brazil, IoT is in Production; AI is still in the back office.
AI agents: what is real, what is label, and why 40% of projects will fail
Gartner forecasts more than 40% of agentic AI projects will be cancelled by 2027. How to tell real agents from agent washing.
Specialised AI models: the moment for university deep techs
Gartner projects 3x more use of specialised AI models than generic LLMs by 2027. Why that favours university deep techs.
Generative AI: the four forces set to scale the technology, and the gap between adopting and profiting
Gartner points to four forces set to scale generative AI. Measurements from McKinsey and IBGE show why adopting the technology is still not the same as profiting from…
BRL 400 million and a map: where São Paulo decided science must land
The 32 new CCDs are not just a funding figure. The list of approvals shows which problems the São Paulo government put in the queue — and who…
The PIPE has changed — and the change goes beyond paperwork
Fewer documents at submission, new PR and PP roles and a logic already tested in PIPE Jornada Tecnológica. The new PIPE rules did not lower the bar: they…
Bio-IoT: when the athlete’s data stops belonging to the club
Physiological wearables turned biometrics into a performance asset — and a legal liability. In Brazil, the architecture that decides between the two is settled before the first sensor…
From the course to the circuit: micro-telemetry has reached live broadcasting
Sports equipment has become a network node and the data reaches the screen in milliseconds. In Brazil, the question is not when this arrives — it is who…
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One newsletter a month with the essentials on funding, deep tech and open innovation (in Portuguese).