4 Trade Tech Newsletter
Generative AI: From Promise to Operation

Five steps to win the AI race
Gartner five steps to win the AI race, translated for deep techs and companies, with data from McKinsey 2026.

When companies would rather build than buy: AI in software development
32% of companies have dropped a software purchase to build it with AI, McKinsey reports. What changes for those who sell technology.

Computer vision and synthetic data: generative AI reaches the shop floor
Computer vision and synthetic data bring generative AI to the factory. In Brazil, IoT is in Production; AI is still in the back office.

AI agents: what is real, what is label, and why 40% of projects will fail
Gartner forecasts more than 40% of agentic AI projects will be cancelled by 2027. How to tell real agents from agent washing.

Specialised AI models: the moment for university deep techs
Gartner projects 3x more use of specialised AI models than generic LLMs by 2027. Why that favours university deep techs.

Generative AI: the four forces set to scale the technology, and the gap between adopting and profiting
Gartner points to four forces set to scale generative AI. Measurements from McKinsey and IBGE show why adopting the technology is still not the same as profiting from…
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